– About Me –

– About Me –

Beatrice Appay, PhD, MPsy, CMT, RYT500

Official Wim Hof Method Instructor

Holistic Health Professional and Educator  

Retreats, Workshops, Private Groups, 1:1 sessions, Corporate Events

Phone: (805) 637 6191

Email: Youngerbythedays@gmail.com

Website : youngerbythedays.com

Instagram & Facebook : beatrice appay


Beatrice Appay is an Official Wim Hof Method Instructor since February 2023 and the founder of Younger By the Days LLC recently established in Santa Barbara.

She teaches Yoga, Qigong, Meditation, Breathwork and cooperates with other companies such as Expond with clients at  the Rosewood Miramar and Ritz-Carlton Bacara. Beatrice Appay is known as a Health and Wellness coach and she also provides Holistic Treatment with Integrated Therapeutic Massage including Cranio-sacral Therapy, Myofascial Release and Acupressure treatments. 

Born in Paris, she lived in France where she had a career as a Research Scientist at the National Center for Scientific Research. After retirement from the Academic world, she started a new career to share her passion for health and personal development. A lifelong practitioner of Yoga with the Ruchpaul Method she moved to the States where she created a company named Younger By The Days with the clear objective to help people, and women in particular, to age well, the best they can, to thrive in life and lead by example.

Three years ago she returned to Europe to experience Ice Baths by herself, directly guided by Wim Hof himself, known as the “Ice Man”. Intrigued by his incredible capacity to survive the cold in the harshest conditions with hardly any clothes on, whilst gaining many world records on the way, she wanted to know more about such extraordinary capacities to survive happily the harshest circumstances.

‘’It was the beginning of my adventures with Cold Therapy and I was hooked”. She pursued her training with the WHM for three continuous years and was recently officially certified as a WHM Instructor from the WHM Academy. 

The Wim Hof Method (WHM) is much more than a simple exposure to cold or icy cold water. It is a transformational method that includes specific breathing techniques and a particular mindset to overcome stress. Its benefits for emotional and physical health are many and praised nowadays all over the world.

Beatrice Appay organizes WHM fundamental workshops in Santa Barbara and Ventura, including breathing techniques, Yoga and Qigong.

Lifelong Yoga practitioner and former Research Scientist, Beatrice Appay is passionate about aging well. Following her own healing journey, she has studied Traditional Eastern Medicine, acupuncture and Massage Therapy, and opened a practice in Santa Barbara where she is coaching her clients and teaches Yoga, Qigong, Meditation & Breathing techniques. 

Education & Credentials

  • Wim Hof Method Academy, Certified WHM Instructor
  • SBBTI (Santa Barbara Body Therapy Institute)
    •      Holistic Health Practitioner (HHP1000)
    •      Certified Massage Therapist CMT 550 (CAMTC #79720)
  • Certified Qigong Instructor , Les Temps du Corps, Paris &  Hebei Qigong Hospital, China, 
  • Institut Eva Ruchpaul, Paris, Certified Ruchpaul Yoga Teacher 
  • RYT500,  Certified 500 Yoga Teacher, Yoga Alliance, Brett Larkin,
  • Ecole Lumen, Aix en Provence, TCM  & Acupuncture
  • Université de la Sorbonne, Paris-Cité, France, PhD, MAPsy


  • The Yoga Alliance
  • The Qigong Institute
  • WHM Academy